We regularly advise customers on how to get the best from the exhibitions that they attend. Some of their main concerns are answered below.
If you don’t find your question please do get in touch.
Which display is right for me?
|Banner stands||Cheap, easy to carry, lots of different types||Used everywhere – your message could get lost in a forest of similar displays|
|Pop-up stands||Seamless graphics, curvy, large||Heavy and bulky when packed up. Big footprint, not unusual|
|Modular backdrops (Curvorama, Twist, folding panels)||Versatile, more portable than a pop-up and can be added to as needed||Some are more expensive (Twist) and some are a bit dated (folding panels)|
|Fabric displays||New and different and more attention-getting, very portable, seamless, washable, can be re-cycled||Not modular.|
|Aluminium frame displays||Solid, professional, modular, impressive||Rather heavy and bulky to transport, take longer to build, more expensive|
|Shell scheme liners||Good if you have hired a shell scheme, impressive visually, do not waste any precious space||Only wall-mounted (except Curvorama which works free-standing too)|
|Outdoor displays||Can cope with wind and rain (but can also be used indoors)||Well not bad exactly, but many have specific uses like cafe banners|
|iPad holders, lightboxes, gripframes, literature holders||Lots of choice, can provide a useful focus or “silent salesman”||Can clutter up a stand or even detract from a clear message|
What is your turnaround time?
Five working days (from artwork approval) is our standard turnaround time on products that include print. Items without print are usually quicker but Showsuit generally takes seven working days and some furniture is made to order and can take a bit longer.
Can you do it quicker than that?
Yes we can, but it often means juggling schedules and working over so we may make a 10% rush charge. We find that this encourages people to send us artwork or a brief as soon as they can.
How do I send you artwork?
The Artwork Support page gives full details of how to prepare and package artwork but if you have any queries please contact Dom on 01422 886883 (firstname.lastname@example.org). There is also an Upload page for sending big artwork files. Please send packaged artwork as well as PDFs.
Does Fresco produce artwork and design?
Yes we do and we have two hourly rates. Artwork costs £35.00 an hour, design work is charged at £50.00 per hour.
How durable are Fresco products?
Fresco portable displays are made to be carried around and used repeatedly. Some products, especially the latest ones with fabric print, are especially hard to damage and are even fully washable. Some products – adhesive print for example – are not re-usable but are made to resist abrasion and fading.
Will I need any tools?
Other than a small stepladder the answer is no. Some products come with a hex key included to do minimal assembly. We also supply a hex key with some of our shell scheme displays in case a poorly built shell scheme booth needs adjusting.
How long will it take to assemble / disassemble?
This varies but usually not more than half an hour.
How easy is assembly?
The products that Fresco sells are designed to be put up without any special skills or training, usually by one person. Many of our products have simple assembly instructions printed on them and many other have an assembly video on our site which can be viewed on a smartphone.
How can I be sure to stand out at my exhibition?
You can’t shout to passing visitors or button hole them in the aisle so there really is only one way to be sure of getting attention. You have to make your stand visually appealing and you have to explain your offer in a clear and arresting way.
If you are going to be in a shell scheme this is doubly true. But you could also see it as twice the opportunity to stand out from all the other, near identical, booths. You can be confident of achieving this by hiding your shell scheme walls behind bright, seamless, floor-to-ceiling graphics that look really professional.
How to engage prospects and be remembered?
Offering “freebies” can be a very effective way of getting attention and being remembered. Many exhibitors hand out freebies at exhibitions these days. Freebies might be free samples, if your product lends itself to this, or branded goods like pens or sweets. You could make up goodie bags and put your logo and details on the bag. Contour-cut vinyl labels are brilliant for this.
Special product promotions only available at the show can be another great draw but will of course be more appropriate for some products and services than others.
Don’t forget that exhibitions are all about talk (and listening of course) so prepare talking points, prepare good quick ways of capturing information, of getting back to prospects etc.
How can I make the most of my exhibition space?
De-clutter and be clear with your message. Remember that potential customers will make up their mind in seconds so ditch any confusing messages. Just because you happen to have a pull-up banner stand don’t feel that you have to use it at the show. Banner stands can be effective at the front of a booth if they are on-message but can also get lost in the forest of similar displays at some shows.
If possible choose displays with a minimal “footprint”. Pop-up stands have quite a big footprint and need to earn the floor space that they take up on a small stand.
Fresco is pretty unique in the exhibition industry. We invent, we manufacture, we design and we print. We also sell a comprehensive range of products manufactured by others. Fresco has unique solutions, an overview of the market and over 20 years of experience. Solving problems for customers is what inspired Fresco and it still does.